Yuying Hong

Yuying Hong is a public relations professional specializing in strategic communication and social media. Currently, she is pursuing her master's degree in Public Relations and Corporate Communication at New York University.

In 2023, she graduated with honors from Hohai University, majoring in Broadcasting and Anchoring, gaining extensive experience in media and broadcasting. This background laid a solid foundation for her career in public relations, equipping her with exceptional skills in brand communication, media relations, and content creation.

Yuying’s career began in the television industry, working as a TV anchor at Nanjing Broadcasting System. There, she hosted a wildlife conservation-themed live broadcast that drew over 300,000 views. Additionally, she worked as a reporter at Anhui Broadcasting, where she conducted in-depth interviews across various industries, focusing on social issues and helping to solve public concerns.

Beyond her on-screen presence, Yuying actively sought to broaden her career horizons. She joined Evereden, a skincare brand, where she managed community content and designed user-centric marketing campaigns. Following this, she moved to Gather Digital in Shanghai, where she managed social media accounts for renowned brands like Mattel (Barbie).